I would like to share some great news with you about a recent addition to the BIKE CENTRIC “Steering” team. Steve Sutherland has joined BIKE CENTRIC as our CAO (Chief Adventure Officer).

Steve is an adventure seeking engineer and cyclist who has partnered with me for over 15 years to conquer many of our outdoor exploits. He has a solid business background, including business development, and a strong flare for style. He will be in charge of the administrative functions, including public relations, marketing, tour organization, our online presence, and consultations on future business.

Steve has a never-ending desire for outdoor adventure activities such as winter camping, backpacking/bikepacking, skiing, and of course cycling that tend to satisfy his needs, and sometimes get him into trouble! One of his favourite sayings is “Nothing Ventured, Nothing Gained.”

Please join me in welcoming Steve to BIKE CENTRIC and watch for his posts as our cycling season peeks around the corner.